Thursday, 16 December 2010

Choclo.... Seeds of Inspiration

Its rare for me to come across a clothing brand that genuinely takes my breathe away. Choclo Project did just that.

Choclo came recommended to me via my tutor and like a dutiful student I checked out the website and goddamit I'm an enlightened person for doing so.

A beautiful amalgamation of tenderness,practicality and creativity jumps out from every piece in the collection and whats more, every time you purchase a Choclo product, 5% of the sale goes to support their sponsored orphanage: Nuevo Futuro, in Peru.

The original and eye catching graphic prints are created by established artists and the children Choclo sponsor; the colours and shapes inspired by trips to South America and Indonesia.

The obvious importance that the Choclo Project places upon helping these children unlock their creative potential and happiness through art is clear and it is this ethos that sets the company apart from the rest of the pack.

But Choclo goes beyond the average clothing brand; its all about the lifestyle you choose to lead. With some excellent interviews from Choclo ambassadors, Yoga video sessions and even recipes for delicious smoothies and much more, the Choclo Project has something to inspire your day.

I urge you to check out the Choclo Project website, it will make you feel that little bit better about the world you live in.

If you like what you see then follow this link to Ispo BrandNew, just click the 'like' button.

A simple click could seriously help this company spread its message to a much wider audience.